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European Week of Sport, #beactive!

This week we celebrate the European Week of Sport, which aims to promote sport and physical activity throughout Europe. This project, running from 23 to 30 September, has been launched by the European Commission and is supported by the European Outdoor Group, an outdoor sports industry association to which we belong.

Inactivity has important consequences in terms of well-being and health, such as lower quality of life, lower life expectancy, lower productivity, etc. Ternua has joined this initiative in order to promote more active lifestyles with the common motto #beactive!

A project about shared values

At Ternua we consider ourselves fortunate to live in an environment of great beauty where we can enjoy great experiences with others. One of our purposes is to encourage the majority of the population to enjoy the gift of nature and share unforgettable moments in the natural environment, with special emphasis on the younger generation. In an environment where technology plays a very important role, our goal is to encourage the younger generation to experience real adventures in the natural environment.

On this basis, and sharing the same purposes, Ternua was a founding member of the association “It’s Great Out There Coalition”, based in Brussels. Michel Gogniat, Commercial Director of Ternua, plays a fundamental role in this initiative as treasurer of the association and also as a member the management board. “At Ternua, on the one hand, we are using our communication capacity to highlight this problem and, on the other hand, we are collaborating with associations such as the Basque Camping Club and the federations to carry out initiation actions to introduce people to the outdoor environment (climbing, walking, hiking, water sports, etc.),” says Michel Gogniat about the actions launched by Ternua within the framework of this initiative.

#takesomeoneoutdoors and win one of 18 outdoor kits!

At Ternua we encourage you to be part of this experience and participate in the contest organised by It’s Great Out There. One of the 18 outdoor kits could be yours! Until 30 September you can participate as follows:

 1. Share an outdoor experience with someone

 2. Share a photo or video of the experience on Facebook, Instagram or Twitter

 3. Tag your friend and include the hashtags: #takesomeoneoutdoors #itsgreatoutthere #beactive 

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